• Creativity
  • Simplicity
  • Innovation
Please Wait

Be Amazing Online Apr 2, 2020 | 3 min read

Video! Video! Video!

Social media trends have become extremely important for brands to keep up with as it is changing very frequently nowadays. It stands strong as the primary source of user research data depending on which brands can customize their offerings. In an exactly similar pattern, users are also able to know about most of the brands today through their social media channels. Therefore, it also becomes a high priority for brands to structure and design their social media content in a way that helps them get business directly from interested customers.

Image Title

The most successful brands today are extremely aware of their social media image and keep delivering relevant content through their social media handles. The basic idea of such content is to engage the target audience/customers in a way that it leaves a lasting impression in their mind. But the amount of content being put out every hour on various social media channels is immense. So how do you make sure that your content reaches your target audience and turns out to be engaging and impactful for them?

Videos to the rescue

The recent trends and social media experts have confirmed that videos have proven to be more successful in engaging the customers and helped many social media campaigns to achieve their target. If you have noticed, the number of video content on the internet has significantly increased over the course of time and has reached an all-time high in recent times. This is because most of the brands that are aware of the latest social media trends are putting out more and more video content to reach their customers and to keep being relevant in the market space.

Image Title

A recent marketing report by HubSpot states the following facts about social media and digital marketing around the world.

1. The most common measurement of success for content marketing is Total Sales:

If you are a brand that is putting out regular content but failing to attract any business through the social media channels, it is time for you to rethink your social media strategy. Content marketing is a great way to reach the target audience that will be interested in your brand’s offerings. If that is not something your brand is able to achieve through the content being put out, there is something definitely not right with your content or the content marketing strategy.

Video is the #1 form of media used in content strategy, overtaking blogs and infographics:

This is as straight and simple as you are reading. Of course, blogs and infographics are not outdated and are still extremely relevant and crucial for your online content marketing but videos are the latest trend and ensure a positive response from the audiences reached. Videos are able to engage the audience in a way no other kinds of posts are able to do. This is proving to be an immediate attention grabber and leaving an impact that lasts long which is why the probability of getting business through video content is much higher.

Promotional Videos and Brand Storytelling are the most common video types created by marketers:

While videos are proving to be extremely profitable for the brands, it is also very important to understand what kind of videos will work for your brand to taste such profits. Promotional videos are a basic video content category for a brand and help to give out a crisp idea or statement of what the brand is all about. Storytelling, on the other hand, is a more innovative approach to doing the same. The impact of storytelling videos is much higher as such videos are a lot more competent in engaging the audience.


This is a time of cut-throat market competition as new brands are popping up every day and there is no shortage of content for the audience to keep themselves engaged. This makes it extremely crucial for brands to design their social media strategy in a way that proves to be fruitful in the long run and helps to grow the business.